The release of a new iOS and Android App, needed a branded app store video to increase user conversion and showcase features. My aim was to introduce the customers to the app in a fun, light way while creating a sense of excitement. I started by brainstorming, sketching out storyboards and making a few sample screens and then presenting them to get buy in from the client. Next I focused on transitional screens created in Photoshop as final assets, and then worked with a motion designer to achieve this.
